Your Data

We live in a data-driven world, and data around land management is becoming a hot commodity. We recognise that often farmers and ranchers get a raw deal in terms of the rewards through the supply network, so our business model and data policy is first and foremost about producers benefiting from the data they collect. We are committed to ensuring that data control and benefits stay at the farm/ranch gate where it rightfully belongs. It is for this reason our primary focus is to use the data to provide benefits in on-farm/ranch decision making and why from the very beginning we have always made it possible to export your data as needed. We are clear that your data is your data. It belongs to you.

We recognise that data can be powerful and valuable beyond your land; to scientists, to policy makers and investors trying to make better decisions — in fact data is so valuable to them they are often willing to pay a lot for that data. Therefore, when using Integrity Soils apps, the customer owns their data and we will not actively share this data outside of our business. For those producers who are keen to share their data, then we can make it possible to ‘opt-in’ to share with specific groups and when compensation is offered, to allow the farm to be fairly compensated for this incredibly valuable asset.

For the functionality of some of the unique aspects of the Regen platform, we use data in an aggregated fashion This means your data enters into a collective database with others using our business services. Your data points will never be individually identified. This data is not available outside of the Integrity Soils team or the Vidacycle software provider. Integrity Soils is committed to providing useful tools while keeping your data secure.

You can count on us. We will never release the names of individuals or information that could be linked to an individual, nor will we present the results of data analysis in any manner that would reveal your identity.

We do everything we can to ensure the security of your data, including regular backups, however, we cannot be held responsible for data loss.

Terminating Service: Please let us know 30 days before you want to terminate your contract and we will let you know the next steps. You are able to download your data at any point.

How We Use Data

We use third party services to run our websites, make our apps available to everyone, keep in touch with people and understand how we can do those things better. Many of those services collect some data about people who are interested in our apps, visit our website or work with us. If you have any questions, or want to know more about data we might have collected about you, email

Any personal data that we collect from you, or that you provide to us, is processed by Vidacycle. For the purpose of the Data Protection Act 1998, the data controller is Vidacycle, 38 Turner St., E1 2AS.

We track visitors to our websites using Google Analytics, which logs a visitor’s activity on our website: we then use this to work out how we can improve the site. We store the data collected indefinitely, so we can see how use of our website changes over time. We chose Google Analytics because it is simple to set up and is a standard tool.

We host videos using Vimeo, because its infrastructure is better suited to delivering video content than our own. Using Vimeo also allows us to edit to content of a video without breaking copies embedded on other websites. You can read Vimeo’s privacy policy here.

We maintain our mailing lists and newsletters using Mailchimp. We use Mailchimp because it gives us a simple way to store information about all our contacts & customers. Besides storing subscribers’ contact details, Mailchimp tracks whether an email has been opened, bounced from a recipient or been marked as spam.

We collect and process information given to us in the contact form on this website, for signing up to the newsletter, or information entered when using our online shop.

This may include your name, email address, and whether you’ve purchased any of our produce in the past.

Services powering our websites and apps

We use social media accounts to share our tools as well as interesting stories from our network. At the moment, this includes;

You have the right to ask us not to process your personal data for marketing purposes. You can exercise the right at any time, even if you have previously agreed to us using your personal information, by contacting us at

Our site may contain links to and from the websites of our partner networks, advertisers and affiliates.  If you follow a link to any of these websites, please note that these websites have their own privacy policies – we do not accept any responsibility or liability for these policies.  Please check these policies before you submit any personal data to these websites.